Wednesday, February 22, 2012

A Green Apple?

Image from Edible Apple
According to Forbes, Apple is now going "green". The tech giant has started installing solar power plants and bio fuel cells in its facilities. This is definitely a great leap for the company, which sells a ton of devices worldwide. The article says that Apple is lessening the amount of packaging for their famed iPhones by 42 percent, allowing the company to fit 80 percent more phones in each container.
Is Apple just jumping on the eco-friendly bandwagon just to attract customers? Absolutely. HP and Dell are ranked 1st and 2nd respectively in Greenpeace's "Guide to Greener Electronics", ahead of Apple, which was ranked 4th. To maintain it's place as a trendy, popular brand, Apple needs to reexamine their environmental policies. And they have made progress. Recently, Apple announced the construction of a 20-megawatt solar array to power their new data center in Maiden, North Carolina. Once completed, the array will be the largest in the nation. Apple is also looking into biofuel systems and is currently using recycled paper for it's gift cards. Apple is trying to do it all. The company hopes to create a net zero energy program for it's corporate facilities. Good luck, Apple.

- John

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